MEDIA IS SO INFLUENTIAL
Mass media portray powerful forces that have the unique abilities to influence individuals in many different ways. Over the years we've seen how the media has converted the picture of how black people no longer embrace the beauty of their real natural hair instead they embrace the western culture hairdos especially women. from your weaves, braids, colour-treated hair etc. And how the media emphasised the fact that black women continue to fear adorning natural hair and that weaves raised the black bar beauty even higher to hair that is not just straight but long too. Celebrities like Nicki Minaj and Rihanna have been emphasised or pointed out in the media to typically show how the black community is ashamed of its originality and turn to wanting to be white people because of the qualities white people have or white women have: For example long hair.
These are the media effects and black hair politics.While advertisements influence black women's hairstyles and the perception of what constitutes beautiful black hair and what is considered to be beautiful. But I believe that when it comes to hair, all women can relate whether White, Black or Asian. We all agonise over how to wear it and while time changes everything, people also change and are exposed to new things which will definitely be tried out. There are also celebrities who still go natural like
Erykah Badu www.erykahbadu.com but she's not portrayed as much as the other celebrities. This states that the media shows what people want to see, how it has powerful tie establishments and how untrustworthy it is. So at the end of the day it's not about the black community trying to be ''something'' it's not but it's about what we like, getting on with the programme and expressing beauty in our own unique ways.